Facebook ads. Je vous encourage à visiter chaque rapport au moins une fois pour déterminer lesquels sont les plus pertinents pour analyser et optimiser votre visibilité sur le réseau social ! Metrics for your posts are available in Facebook Insights as soon as the post is published. Add that into your Excel spreadsheet and notice patterns. Post Insights. Takeaway: Sometimes looking at the tabulated data can provide more insights than graphs. Today we are launching new Page Insights to help Page admins understand how their content resonates with users. Insights. Facebook referral traffic is the amount of visitors your website gets from … You should always keep in mind that this is just one week, compared to the week before. It was a bad week for us, or so it seems. Very helpful! Assumptions. Total Daily Reach is useful as well and here you’ll be able to see the number of people your posts may have reached (even from friends of your fans). Click Posts on the left. Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. If you’re proficient with Excel, you can slice and dice your data to find out more about your Fans and social media impact. As before, it’s helpful to freeze the top row and add totals to the end of your data columns. Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million The data available here presents insights into post performance trends that can be broken down by traffic source. If you reshare a video post of another Page and retrieve its insights, the metrics return a … Dig Into the Page Tab. Many people are frustrated about the decline in Facebook reach these days. If you want to learn how to use the Graph API, read our Using Graph API guide. See how Facebook Analytics tool provides insights to your business. Facebook Insights: Virality of Posts. For me your post title would be "Facebook Insights for Your Personal & PROFESSIONAL Profile as well". For example, if you scroll to the Lifetime Total Likes column you’ll be able to see how many likes your page received over the dates you specified. tests that you can do to see what works on your Facebook Page. The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. These two metrics, reach and engagement , are essentially the factors that determine how popular your posts are. Buying Facebook ads. Who is talking about your page? This section within the Posts tab, called “Post Types,” displays the type of … Don’t be afraid to dive in here; it might look a bit overwhelming, but it is pretty easy to navigate. People-first analytics Get to know the people who care about your business. In this example, the Cheap Flights South Africa fan page has a much larger female fan base than a male fan base. You can see insights on all of your branded content posts and branded content posts you've been tagged in, both those that are published and those that have been unpublished. Get 30 likes. Business Suite Insights shows all ad results. Follow the calendar: on the marked days, visit your favorite games on Facebook and take delight in the pleasant surprises! Curious if your marketing efforts on your Facebook page are paying off? Business Suite Insights shows all ad results. Officially it’s the number of unique people who created a story about your Page post by interacting with it. But first let’s talk about why you need to download your data in the first place – isn’t it enough to just look at the Facebook Insights area? Why Facebook Audience Insights? I'm determined to make a business grow. What’s your email address? Also minimize columns E (Countries) and F (Languages), as those are usually blank. Aggregated, anonymous data gives you a more complete picture of the people interested in and already using your business. You’ll also be able to see their age groups. Weren’t you entertaining enough? Your previous posts may be able to give you an indication as to what went wrong that day. We are also able to see that most users are in Cape Town, South Africa, so they should customize their posts accordingly. Page Insights Dashboard . The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Voici un aperçu de la manière dont les Pages et les publicités Facebook fonctionnent pour les entreprises. Post-level Facebook Insights Export. Page Views: Who viewed which section of your Page. Click on Posts, you’ll see your latest Facebook posts and learn about their reach and engagement. My recommendation: Don’t be afraid to dive in and see what’s inside! Business Help Center. If you want my team to just do your marketing for you, You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size, what type of content is likley to go viral, what types of Facebook posts are most effective. He is the co-founder of NP Digital and Subscribers. ... Facebook can help your large, medium or small business grow. With Post Clicks, Facebook now shows you how many times a post receives “stealth clicks”—clicks that don’t result in a story. So you’ll need to keep checking back to keep in the loop. Click Insights. 185 talking about this. The Facebook Insights Posts report offers an overall and itemized look at the performance of the posts made to the Facebook page. Organic reach is the number of unique users who saw your content after you posted it for free on your page. Demographics overview. For asynchronous requests, it can take up to an hour to complete a request including retry attempts. In this section, you can see the number of people your posts have reached and the engagement on the posts. Very helpful! Get the insights you need to fuel your marketing strategy with Facebook IQ’s Insights to Go. Superpower #3: You can split metrics by various dimensions to get greater insights. This allows you to do a deep dive once a quarter so you can really spot trends, You can manipulate the data in different ways. You can choose a date range for the data. Want to know if hashtags are having any affect? What have you learned about your post or audience from Facebook Insights? You’ll be able to see your most recent posts, Facebook likes, reach, actions on page, the gender and age of your audience, and much, much more. However, when you dive into your Insights, you’ll receive a bounty of information about how your content is performing.You may even find that your content is resonating better than you originally thought. Leave a column between the data for some intermediate calculations. First, let’s look at how Facebook defines these 2 metrics. Were you testing something in particular? Your ad is ranked against ads with your optimization goal that competed for the same audience. You can export a longer period of data – up to 180 days at a time and 500 posts max. Happy upcoming Christmas Each column in the key metrics sheet provides you will different information. Sprout also provides very detailed impressions metrics within our Facebook Analytics. You know people are paying attention to your post with these stats but they may not be as visible because they aren’t commenting, liking, or sharing the post. The Reach section, located just under Likes in the left-hand bar, will provide this crucial information. A Facebook post can be anything -- a message for someone, a cool photo, an interesting video, an announcement, a special greeting, an informative series, and more. You will see the Key Metrics on the first tab but there are many other tabs where you can dive into the other data. To analyze your post engagement, select the Post data If you are getting an error or getting no response at all you may be trying to export more than 500 posts or longer than 180 days – try shortening the time frame. Be careful when drawing conclusions! Click on the button for “reach” and switch it to impressions. If you want my team to just do your marketing for you, click here. Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. If you want to learn how to use the Graph API, read our Using Graph API guide. At the bottom, you’ll also see various data sheets containing information such as key metrics, daily like sources, daily viral reach etc. By using Facebook Insights, you’ll be able to determine the best time of day to post, the best day of the week to post, and what type of content is most popular. This table shows the type of results you can see on each Facebook tool: o. Should You Run Facebook Ads During a Crisis? For instance, performing a GET request to pull data from your Facebook profile. You won’t see the virality in a percentage form anymore, but you can still gain a ton of useful knowledge about your post behavior. In case you want to track how your promoted posts are doing use Facebook Insights connector. You're moments away from growing your traffic Then I combine the two pages into one so I can sort them in different ways and see all of my engagement data in one place. What website should we analyze? Was it breaking news, or inspirational, or some other category of type of post you do regularly? Paid reach is the number of unique users who saw your paid Facebook content, such as a Facebook ad or a boosted post. Export Insights data periodically as a backup. Your download will go automatically into your Downloads folder and the file will be named “Facebook Insights Data Export (Post Level) – Page name – Date”. Column P: Lifetime Post Consumption; This is how Facebook defines Lifetime Post Consumers and Consumption. This can be very beneficial when creating landing pages, home page copy, and overall marketing messages. I like summing the “visible” interaction (comments, likes, and shares) and also the total interaction. One of the most important things you can learn is what type of content is likley to go viral. This URL is a like a command line that tells Facebook to do something on your behalf. The Facebook Business Help Center help you find answers to your advertising questions and get fixes, tips, guides and support. You can do more testing and add your own data to compare. To see insights on your branded content posts: Go to Brand Collabs Manager. Create and boost Facebook posts. It would be useful to go back to your page and see what posts you wrote on those days. (Unlike before, you won’t see reach in terms of paid Facebook ads; you’ll need to use the Ads Manager for this information. How can we get in touch with you? One of the most important things you can learn is what type of content is likley to go viral. So how do those actions align with the goals stated in your Facebook marketing strategy ? Click on the gear wheel on your Facebook Fan Page and select ‘View Insights’. These new metrics are available today via Insights, FQL and the Graph API.For a list of the new metrics see the Insights FQL table.. Graph API Examples Here’s the fun part, you can add additional information about the posts that you might want to track. Go to Sort & Filter in the upper right corner of Excel and select Custom Sort. This guide explains how to get metrics for your Facebook Pages. Measure everything from the number of stories about a Page to how viral a specific post has become. But before you draw conclusions you need to know how many posts overall are photo posts or humorous posts to know if that is statistically significant. game-insight.com. Let's have an one-on-one conversation There is no explicit limit for when a query will fail. Christmas is near, and the characters of our games have prepared wonderful gifts to make your wait go faster. I hope you enjoy reading this blog post. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. We want to create that works for you business size To get an idea of what posts get the most likes, comments and shares, go to the Posts tab under Insights. Fans that ‘check-in’ when they arrive at your business show their loyalty to you in doing so. Why Use Facebook Insights? Graph API Reference v9.0: Ads Insights. Easy Peasy as Grandma Mary would say. What's your yearly revenue? You won’t be able to access Facebook Page Insights if your page has … (720) 432-4632 –. Takeaway: Check-in data is extremely valuable for businesses with a physical presence. My only question is, will it be yours? Pour Conclure sur l’Importance des Facebook Insights . For more Facebook resources, visit our Facebook 101 Page. by Andrea Vahl | Oct 16, 2014 | facebook insights | 5 comments. Insights already offers a ton of data, but did you know you can actually export the data? Get help from Facebook now. In this article you'll find out how to use Audience Insights to optimize your Facebook posts. Perhaps you posted too many articles and not enough images? Facebook has added the Post Clicks stat to Insights. It’s all very good and well that you have a Facebook business page, but how much of your content is actually reaching your fans? Keep in mind that you can only access data in … This guide explains how to get metrics for your Facebook Pages. The Export Insights Data dialog box appears. Knowing that Facebook applies certain limits, what is the best way to download these posts? Now let’s look at three key groups of stats on the Legacy Layout version of the Post Data file. We can do this as we did to get the Page Insight but using the post ID instead of the page ID, and choosing a metric for posts from the available metrics. This is especially useful if you would like to see which posts were the most successful. Facebook Audience Insights is a social media marketer's dream come true. Facebook Insights is a free analytics tool provided by Facebook to help you understand more about your Page’s posts and fans. Hey, I'm Neil Patel. It will also tell you how often your posts are marked as hide, report as spam and unlike. Share photos and videos, send messages and get updates. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more. This helps you know when customers interact with your Page so … The Lifetime Talking About This tab tracks the Comments, Likes, and Shares by unique people. Le marketing sur Facebook peut vous aider à toucher efficacement toutes les personnes qui comptent le plus pour votre entreprise. This is especially useful if you would like to see which posts were the most successful. What's your marketing budget? If you click on “Likes,” you’ll be able to see the demographics as well as the locations of your fans. In the When Your Fans Are Online section, you can see data from … How to view insights on Instagram polling sticker ads. Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts. With basic Insights, you can get a fairly good idea of what articles get the most engagement. This data can be found in the same place as the data for when your fans are online. Click the Download button. With Post Clicks, Facebook now shows you how many times a post receives “stealth clicks”—clicks that don’t result in a story. Choose a layout when exporting your Facebook Post Data Insights. See that wasn’t so painful was it? So instead of sifting through all the posts, you can simply sort by videos. Use all of the features, such as funnels to measure conversion, cohorts to measure behavior over time, and demographics and segments to better understand particular audiences. Page and post reach can each be divided into three further categories. Additionally, the report gives you a post-by-post … Facebook Audience Insights gives you aggregate information about two groups of people—people connected to your Page and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience. Distribution Insights. Export your data using the top right button on the Insights page. Get to know your Insights and take the guesswork out of it! Among common metrics such as “paid reach” and “paid impressions” you will find promoted video metrics. We Bring To You Every Insights Post Head to your Page Insights, click Posts and below the graph showing … I co-authored the book Facebook Marketing All-in-One for Dummies and  I was the Community Manager for Social Media Examiner for over two years. Connect with friends, family and other people you know. Here are some examples of things to track: Here are some examples of how to add in those columns and track that: or another example with different things that were being tested. Coworkers can only see your name, work email address and the Pages and ad … For example, in the above graph, you can see the fan page had some unlikes. We want to create a plan that works within your budget Dig Into the Page Tab. What to get more likes? How will that data help you create a more effective Facebook strategy? Select Page Level Data and the MS Excel format option. I usually Autofit the column width so they aren’t spread out. Sort by different columns and even use. You can view distribution insights for: Again this tab tracks the Unique Users. I wish to download all 30 post insight metrics on a Facebook page which averages 144 posts per month. Discover how to use Facebook Insights to improve your engagement. Take advantage of Facebook Insights and its recent upgrades to find the best time to post on Facebook, better understand your audience, and create the best Facebook content for them. Additionally, the report gives you a post-by-post performance itemization. I’m going to give you a step-by-step way to analyze your data so that you can see exactly which types of Facebook Posts are working the best for you and getting the most engagement. Save your export file as an Excel spreadsheet or a comma-separated values file. Are any of your fans referring your page to others or sharing your images with their friends? Or were you just too much? ... Notifications let you see how people are interacting with your Page, like comments left on your Page posts. Get the total number of people who liked your Page or the number of people who shared stories about your Page. Click on Posts, you’ll see your latest Facebook posts and learn about their reach and engagement. Facebook Audience Insights gives you aggregated information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience. This is one of the most important stats to monitor. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience. When you join Business Manager, coworkers can't view your personal Facebook profile unless you approve their friend requests. The Facebook Insights Posts report offers an overall and itemized look at the performance of the posts made to the Facebook page. Now select the column you want to sort by to see different data. Head to your Page Insights, click Posts and below the graph showing times your fans are online, you’ll see ‘All Posts … Select the file format. These stats can show you the “invisible” engagement of your posts. Find your best post type. Start by creating an app with the Marketing API Quickstart which generates sample code.You can start getting insights from your Facebook Pixel or App Ads SDKs by clicking the Create Ad reports below. keeping the link in the text of the post, or very long text in the post). • Determine the types of content that your audience is engaging with (likes, comments, shares). Now sum up some of the columns so that you can sort by them. Lifetime Post Consumers: Lifetime: The number of people who clicked anywhere in your post. Takeaway: Knowing the reaction to different types of Facebook posts gives you the knowledge to create more content that your fans like, which will then increase your branding, reach, and hopefully drive traffic to your website. If you want to back up your data or just keep a copy on hand, you can export your Facebook Insights data and download it to your computer. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Get the total number of people who liked your Page or the number of people who shared stories about your Page. Click Posts on the left. See age and gender breakdowns, education levels, job titles, relationship statuses and more. In the When Your Fans Are Online section, you can see data from a recent one-week period about the days of the week and times when the people who like your Page are on Facebook. To do that, navigate to your Insights page, and then follow these steps: Click the Export Data button, in the top right. The type of information you will see is: Which posts are getting engagement (likes, comments, and shares), and which ones are not getting your fans’ attention. You can sort by Total engagement to see which posts got the most overall interaction or sort by the sum of the comments, likes, and shares to see which posts got the most “visible” interaction. And click Insights in the key is to take that data and create something meaningful with it sur l Importance... Switch it to impressions creators and publishers manage posts, you can select Page data! To post based on when your audience is engaging with ( likes, comments,,. More testing and add totals to the posts made to the Facebook Page are on Facebook reach these days itemization... May be able to see which posts were the most important things you can a... 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